Rooted in West Union, Serving Northeast Iowa

Keep More of What You Earn, Intentionally.

Tax preparation looks backward at a year that's already over. Tax-aware planning looks forward—coordinating your investments, retirement withdrawals, and income timing so fewer dollars leave the table than have to.

Why It Matters

A Tax Return Is a Report Card. Planning Happens Before the Test.

By the time your CPA files your return, most of the decisions that determined your tax bill have already been made. Tax-aware planning happens earlier—throughout the year, not just in April.

Your hard-earned money should work for you, not just get filed once a year.

What We Focus On

Three Things That Shape Every Recommendation

01

Tax-Efficient Investing

Structuring where and how investments are held so more of your return stays with you, not the IRS.

02

Coordinated Withdrawal Timing

Sequencing retirement account withdrawals intentionally, rather than pulling from whatever account is easiest.

03

Year-Round Strategy

Reviewing tax opportunities throughout the year—not scrambling in the weeks before filing.

The Difference in Practice

Tax-Aware Planning vs. Tax Preparation Alone

Both matter. They are not the same thing, and confusing them can cost you.

Consideration
Tax-Aware Planning
Tax Prep Alone
Timing
Year-round, forward-looking
Once a year, backward-looking
Focus
Strategy and opportunity
Compliance and filing
Coordination
Integrated with retirement & investments
Handled in isolation
Withdrawal sequencing
Planned intentionally
Rarely addressed
Outcome
Proactive tax efficiency
Reactive reporting

See how tax strategy shapes your retirement income plan → Learn more

Who You’ll Work With

A True Partnership With Your Tax Professional

Jared Kremer, CPA, Strategic Partner
CPA, MBA

Jared Kremer, CPA, MBA

Strategic Partner — Kremer-Kehe Tax & Accounting

Jared founded Kremer-Kehe Tax & Accounting in 2009 and brings more than 25 years of tax, accounting, and small business consulting experience to Northeast Iowa families and business owners.

Working directly alongside Travis and the team, Jared evaluates the real tax consequences behind every investment and retirement decision—so your strategy is built on actual numbers, not guesswork.

Who We Help

Built for People Who Want Their Tax Strategy Coordinated, Not Siloed

  • You only think about taxes once a year, right before filing.
  • You’ve made investment or retirement decisions without knowing the tax impact.
  • You have farm or business income that varies significantly year to year.
  • You want your CPA and financial advisor actually talking to each other.
  • You’re approaching retirement and unsure how withdrawals will be taxed.
"A good tax strategy is built in January, not scrambled together in April." — Travis Jensen

Tax-Aware Planning for Northeast Iowa Farms & Families

Farm income doesn't arrive in even, predictable paychecks. Neither does income from a family business. That variability makes proactive tax planning more valuable here, not less.

We coordinate with local tax professionals who understand agricultural and small-business tax realities firsthand.

LocalAdvisors based in West Union, serving Northeast Iowa
CoordinatedWorking directly with your CPA, not around them
ProactiveStrategy reviewed year-round, not just at filing
Our Process

How We Approach Your Tax Strategy

1

Review Your Current Tax Picture

We start with your most recent return and current accounts to understand where you stand today.

2

Identify Planning Opportunities

We look for coordination opportunities across your investments, retirement accounts, and income timing.

3

Coordinate With Your CPA

Strategy is reviewed alongside your tax professional—whether that’s our strategic partner or your own—so nothing is implemented in isolation.

4

Implement Thoughtfully

Changes are made with your full financial picture in mind, not just this year’s return.

5

Revisit Annually

Tax law changes. So does your life. We reassess the strategy every year, not just once.

Common Questions

Tax-Aware Planning FAQs

Are you a CPA or tax preparer?
No—Jensen Complete Wealth is a financial planning and wealth management firm. For tax preparation and filing, we coordinate directly with our strategic partner, Jared Kremer, CPA of Kremer-Kehe Tax & Accounting, or with your own CPA.
Is this the same as tax preparation?
No. Tax preparation reports what already happened. Tax-aware planning looks ahead, coordinating investment and retirement decisions throughout the year with tax consequences in mind.
I already have a CPA. Can you still help?
Yes—we’re glad to coordinate directly with your existing CPA rather than replace them, so your investment and retirement strategy stays aligned with your tax filing.
How does farm or business income factor in?
Variable income streams change how and when certain tax strategies make sense. We factor your actual income pattern into the plan rather than assuming a steady paycheck.
What is the referral relationship with Kremer-Kehe Tax & Accounting?
Jared Kremer is a strategic partner, not an employee of Jensen Complete Wealth. A referral arrangement exists and referral fees may be received, which may create a financial incentive to recommend his services. You are under no obligation to use any referred provider.

Ready to Make Taxes Part of Your Strategy, Not an Afterthought?

Let's look at your full financial picture with tax efficiency in mind.